A Whack on the Side of the Head

A Whack on the Side of the Head
A Whack on the Side of the Head: How You Can Be More Creative
by Roger von Oech

This book teaches how to be more creative by telling what are the reasons caused us being uncreative. It lists ten mental locks, which are our own attitudes got in the way when we need to be creative.

  1. The Right Answer
  2. That’s Not Logical
  3. Follow the Rules
  4. Be Practical
  5. Play Is Frivolous
  6. That’s Not My Area
  7. Don’t Be Foolish
  8. Avoid Ambiguity
  9. To Err Is Wrong
  10. I’m Not Creative

The approach taken by the author does not provide any specific magic of how to have creative mind. However, it shows some answers to why we are not creative enough. By reading it, we could exam our own thinking process and try to be more creative by unlocking our mental locks.

It’s a light book with many great points that can really whack your mind.

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